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As an experienced SEO specialist, I’ve had the privilege of working with a variety of businesses—from small startups to established brands. Below are some of the projects I’ve successfully managed, each showcasing my ability to improve search engine rankings, drive traffic, and create tailored strategies for diverse industries.
More Client Projects & Case Studies
Case Study: The SEO Win of "My Worthy Home"
At My Worthy Home, I focused on growing a home niche blog’s visibility on Google and attracting more U.S.-based visitors who love interior ideas, DIY tips, kitchen tools, pet stuff and outdoor things.
Even though the blog had beautiful content, it wasn’t reaching the right audience online. However, I faced some challenges along the way that made this harder than expected.
Target Location
USA
Solution
SEO: Optimizing website content, building quality backlinks, fixing technical issues, and creating a strategic content plan.
Target Audience
Global (with a focus on specific local SEO efforts for targeted regions) |
Housewives, Home decoration lovers, Moms, Pet Lovers and so on.
Target Industry
Home improvement – including Kitchen and tools, pet stuff, fashion and outdoors.
About The Website
My Worthy Home is a growing home improvement blog sharing practical, kitchen, fashion and outdoor content. Despite strong visuals and content, it wasn’t pulling enough organic traffic from Google. My mission was to improve its rankings, bring in more search traffic, and grow a consistent audience from the USA.
Challenges:
Low Organic Traffic:
Despite having a good-looking website and great products, we weren’t getting enough visitors from search engines. This was a big problem because organic traffic is key to long-term growth.
Weak Domain Authority:
Our website didn’t have enough backlinks from trusted websites, which meant it had low authority. Without these high-quality links, our website couldn’t rank well in search results.
Unoptimized Content:
While the content on the website was okay, it wasn’t optimized for search engines. Many pages didn’t use the right keywords, meta descriptions, or headers, making it harder for users to find the information they needed.
Technical Issues:
There were a few technical issues, like slow loading times, broken links, and messy URL structures, that were also hurting our search rankings and user experience.
Here are the key highlights I observed
The client was struggling with these challenges:
Google Search Console showed weak performance
Low click-through rate (CTR) from search results
Obstacles to generate new traffic
Facing technical errors on their site
What I Did to Fix It:
Optmizing Website Content: I started by improving the content on the website. This involved:
- Keyword Research: I found the right keywords to target based on what people were searching for.
- Content Improvements: I updated existing content to make it more relevant and helpful, adding targeted keywords where needed.
- Better Meta Tags & Headers: I updated the meta titles, descriptions, and headers to make sure they matched the keywords and caught the attention of searchers.
Building Quality Backlinks: To improve the website’s authority and rankings, I focused on building backlinks. This involved:
- Reaching out to trusted websites and asking for backlinks.
- Partnering with influencers and other sites to create content that would naturally link back to us.
- Regularly checking our backlink profile to make sure we only had high-quality links.
Fixing Technical Issues: I worked on fixing the technical problems that were slowing the site down and hurting user experience. This included:
- Speed Optimization: I made the website load faster by compressing images and fixing other technical issues.
- Fixing Broken Links: I regularly checked for broken links and fixed them.
- Improving URL Structure: I made sure URLs were clear and simple for both search engines and users.
Creating a Content Strategy: I developed a content plan that better matched what our audience was looking for. This included:
- Writing longer, detailed articles that answered common questions and were useful to users.
- Focusing on local SEO to attract more visitors from specific regions.
- Updating old content to keep in fresh and relevant.
📊 The Results (After a Few Months)
More Organic Traffic: The site reached 1.08K clicks from Google search, which means more people were finding the website through organic search than before.
Higher Visibility: With 30.4K impressions, the website started appearing more often in search results, especially for helpful and targeted keywords.
Improved CTR (Click-Through Rate): A 3.5% CTR showed that users were more likely to click our links after seeing them in search results—thanks to better titles and descriptions.
Better Keyword Rankings: The site’s average position improved to 55, and it’s still moving up. This means it’s climbing closer to the first page of Google for several important keywords.
What This Means: These results prove that the SEO strategy I used is paying off. I’m steadily improving the site’s visibility on Google, bringing in the right kind of visitors, and setting it up for long-term growth and success.
